Wednesday, January 9, 2013

Hot Wheels Pontiac GTO Judge

The GTO was the brainchild of Pontiac engineer Russell Gee, an engine specialist; Bill Collins, a chassis engineer; and Pontiac chief engineer John DeLorean. In early 1963, General Motors' management issued an edict banning divisions from involvement in auto racing. At the time, Pontiac's advertising and marketing approach was heavily based on performance, and racing was an important component of that strategy. With GM's ban on factory-sponsored racing, Pontiac's young, visionary management turned its attention to emphasizing street performance.

The most significant event of 1969 for the GTO was the launch of a new model called 'The Judge'. The Judge name came from a comedy routine, "Here Come de Judge", used repeatedly on the Rowan & Martin's Laugh-In TV show. The Judge routine, made popular by legendary showman Sammy Davis, Jr. was borrowed from the act of long-time Burlesque entertainer Dewey "Pigmeat" Markham. Advertisements used slogans like "All rise for The Judge" and "The Judge can be bought." As originally conceived, the Judge was to be a low-cost GTO, stripped of some gimmicks to make it competitive with the Plymouth Road Runner. During its development, however, it was decided to make it the ultimate in street performance and image. The resulting package ended up being US$332 more expensive than a standard GTO, and included the Ram Air III engine, Rally II wheels without trim rings, Hurst shifter (with a unique T-shaped handle), wider tires, various decals, and a rear spoiler. Pontiac claimed that the spoiler had some functional effect at higher speeds, producing a small but measurabledown force, but it was of little value at legal speeds except for style. The Judge was initially offered only in "Carousel Red," but late in the model year a variety of other colours became available.

This is another more than acceptable model from the HW 1/64 range. It does no more than be exactly what it is – a standard diecast model, but it is a good casting, and for those who enjoy Americana, I am sure that with a little bit of painstaking TLC, improvements on detailing can easily be applied to the headlights, rear end and so forth.

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